Programmatic advertising is seen as an efficient way to reach specific audiences online, but it can also risk some ads inadvertently appearing next to undesirable content if proper white lists, blacklists, and other safety checks are not put in place by both the ad platform and the ad buyer. Instead they use a method called programmatic that uses automated systems to target large audiences across a swathe of websites or different YouTube videos. When brands pay for online ad campaigns, they usually do not buy each ad placement individually. Harris continued to say Google had begun a "thorough review" of its ads policies and brand controls and would be making changes in the coming weeks to give brands more control over where their ads appear on Google's services. While we have a wide variety of tools to give advertisers and agencies control over where their ads appear, such as topic exclusions and site category exclusions, we can do a better job of addressing the small number of inappropriately monetized videos and content." Harris said: "We've heard from our advertisers and agencies loud and clear that we can provide simpler, more robust ways to stop their ads from showing against controversial content. In a blog post published Friday, the managing director of Google UK, Ronan Harris, said the company had policies to prohibit ads from appearing on pages or videos with "hate speech, gory, or offensive" content but acknowledged that with the millions of sites in its network and the 400 hours of video uploaded to YouTube every minute, "we don't always get it right." The government has pulled all its advertising from Google until the company can provide assurances that government ads will appear only in safe environments.Ī source told Business Insider that Google would meet with the cabinet office on Friday.īrands including The Guardian, Channel 4, the FCA, Transport for London, and L'Oreal have all suspended their campaigns from Google after finding their ads had appeared in inappropriate places on Google's websites. The online advertising giant was summoned to appear before the UK government on Thursday after authorities found that ads for taxpayer-funded bodies - such as the BBC, the Royal Air Force, and the Royal Navy - had been positioned next to "extremist" YouTube videos. Account icon An icon in the shape of a person's head and shoulders.
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